How Would You Beat?
A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.
How Would You Beat?
How Would You Beat Corporate Venturing Using Jobs-to-be-Done?
This week, we tackle one of the biggest trends in corporate innovation: Corporate Venturing. With AI compressing innovation cycles, the largest tech companies—Microsoft, NVIDIA, Salesforce, Intel, Samsung—are pouring capital into corporate venture programs. CVC-backed funding hit $66 billion in 2024, up 20% year-over-year, with AI startups capturing 37% of every dollar invested. Corporate venturing has never been more important—or more expensive.
But here's the staggering reality: Less than 4% of CVC-backed companies are ever acquired by their corporate investors. The average CVC program requires $50-500 million in fund capital, a team of 3-7 dedicated professionals, and 5-10 years before seeing meaningful returns. And 80% of those investments will fail to return capital.
This creates a question: Is there a better way to achieve the innovation outcomes that motivate corporate venturing—market intelligence, product innovation, competitive advantage—without the decade-long timeline, massive capital commitment, and venture-style failure rates?
Jay and Jared break down the corporate venturing model using Jobs-To-Be-Done theory, revealing why traditional CVC programs struggle with the tension between venture speed and corporate governance. More importantly, they unveil how the JTBD methodology can deliver the same strategic outcomes companies seek from corporate venturing, but in weeks instead of years, and at a fraction of the cost.
Is corporate venturing the right innovation strategy for the AI era, or is there a faster, lower-risk path to capturing growth and defending against disruption?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/