Jay Haynes : 0:00

Welcome to the thrv How Would You Beat podcast? If you're on a product marketing or sales team, you're familiar with that feeling of anxiety trying to beat your competitors. And if you're an executive or an investor, you know competitive threats are existential. Today's markets are changing at an accelerating rate and competition is more intense than ever before. But with accelerating change also comes opportunity. I'm Jay Haynes, the founder and CEO of thrv and with my colleague Jared Ranere, a partner at thrv., in each episode of our podcast, we'll choose a product from leading companies like Apple, Google, Facebook, Microsoft and others, and asked how would you beat that product. Using jobs-to-be-done innovation theory we'll show you how to think differently about the problem, how to empathize with your customers, and how to turn competitive threats into growth opportunities. At thrv, we've helped leading companies implement our customer centric innovation methods to accelerate their growth. I started my career in private equity buying companies. I worked at Microsoft in the late 90s as a product manager, and I ran two Silicon Valley startups. Over the past three decades, I have seen how companies and teams struggle to innovate. In Jared's career at startups and big companies. He has led high performance product teams and experienced firsthand how executives product managers, designers and engineers struggled to agree on customer needs and how they fought intensely over product roadmap priorities. Jobs-to-be-done helps teams overcome all of these struggles. It is based on a deceptively simple concept that your customers are not actually buying your product. They are hiring your product to get a job done. This concept has profound implications For everything your product marketing and sales teams do for your customers. Join us as we explore jobs theory in detail to show you how to use our methods to beat even the most successful competitors in your markets. You will learn how our methods work and how you can use jobs theory to accelerate your company's growth and your career. Instead of wondering how you will beat your competitors they'll be wondering how to beat you.